The Diavolina brand has accompanied Italian families for over 70 years.
Few people know that the name Diavolina originated as the localisation of a French brand (‘Diablotin’) which had as its first reference what is still today the most historic package in the range: the Diavolina Spazzacamino chimney cleaner with its unmistakable red and white bottle, which has remained practically unchanged over the decades.
Since then, a lot of wood has passed under the chimneys… today Diavolina is the best known and most appreciated fire line in Italy, with a range of dozens of products ranging from firelighters to specialised cleaners, passing through lighters, barbecue solutions and much more. This differentiation has led to the creation of numerous lines (see below).
Even the Diavolina brand has undergone a few minor changes along the way, both in lettering and design. What was initially a rather aggressive ‘devilish’ figure is now presented as a softened silhouette, with a positive expression that communicates confidence and trust..
Among the distinctive traits of the Diavolina brand, one cannot fail to mention the characteristic green shade, which became a registered trademark following numerous imitation attempts by competitors who for years played on the resemblance to mislead consumers.
Today, fortunately, Diavolina fire can be easily recognised on shelves throughout Italy, giving you the guarantee and security of a high quality product that will never betray your expectations.
Because if you say fire, you say Diavolina!
The Diavolina lines for lighting
