The best invention since the discovery of fire.

The Diavolina brand has accompanied Italian families for over 70 years.

Few people know that the name Diavolina was born as a localization of a French brand (“Diablotin”) which had as its first reference what is still today the most historic package in the range: the Diavolina Spazzacamino cleaner for flues with its unmistakable redand white bottle, which has remained unchanged over the decades.

Today Diavolina is the best known and most appreciated fire line in Italy, with a range of dozens of products ranging from firelighters to specialised cleaners, passing through lighters, barbecue solutions and much more. This differentiation has led to the creation of numerous lines (see below).

Even the Diavolina brand has undergone some minor changes along the way, both in the lettering and in the design. What was initially a rather aggressive “devilish” figure now appears as a refined silhouette, with a positive expression conveying security and confidence.

Among the distinctive features of the Diavolina brand, one cannot fail to mention the characteristic shaded green, which has become a registered trademark following numerous attempts at imitation by competitors who for years played on the similarity to mislead consumers.

Today, Diavolina fire can be easily recognized on shelves all over Italy, to give you the guarantee and security of a high quality product that will never betray your expectations.

Who says fire, says Diavolina!

The Diavolina lines for lighting


Italy’s best-selling firelighters, such as classic white cubes, ecological cubes and liquid lighters, for stoves, fireplaces and barbecues.


Highly concentrated specialised detergents for deep cleaning of fireplaces and stoves surfaces, such as Supervetro and Pietre&Mattoni.


For those who love to live comfortably, Diavolina Fuoco offers ready-to-use solutions for easy cooking, such as Sacco di Brace, Griglia&Getta, Rifornello.

Diavolina Fuoco

Eco-sustainable solutions with low environmental impact for lighting fires, based on raw materials of vegetable origin.


A complete line of eco-friendly lighters for all uses. Ideal for cooking, because they do not release odours and respect food aromas.


Eco-Ricci are the perfect firelighter for barbecue enthusiasts because they offer a longer lifetime, perfect for preparing the embers.

Diavolina Linea Verde

Linea Blu is Diavolina’s premium line, characterized by very high performance formulations.


Innovative firelighters with enhanced formulations to provide maximum calorific value, such as cubes added with lignite.


A line of odourless lighters , ideal for those who cannot tolerate the smell of traditional kerosene-based products.

Open air

Diavolina Giardino is dedicated to lovers of outdoor life, with products for barbecues and solutions for the care of garden furniture.


For experienced grillers, Diavolina Briquettes are the ideal fuel for cooking longer at a constant and controlled temperature.


Diavolina Giardino cleaners for plastic/PVC and wooden outdoor furniture help counteract the signs of aging caused by wear, bad weather and smog.

Diavolina Giardino

The line dedicated to periodic cleaning and maintenance of stove and fireplace flues, with products that break down the soot inside the pipes.


Used periodically, Diavolina Spazzacamino products combat the formation of incrustations and prevent occlusions and dangerous backfires.


Diavolina Spazzacamino cleaners are the only ones in their category to be approved and recommended by ANFUS, the National Association of Chimney Sweepers.

Diavolina Spazzacamino

A line of high quality lighters and matches, manufactured by the most prestigious manufacturers in the world, for safe ignitions.


The Diavolina gas lighter has a long nozzle that makes it ideal for lighting traditional fireplaces, bio-fireplaces, barbecues and candles.

Two in one

Diavolina Accendifacile is the ecological firelighter that combines the practicality of matches with the durability of a firelighter: just rub the tip on the side of the package!

Diavolina Fiamme